Creative Work

Durango Beer Brewery Mural

Past Arts & Culture

Coordinator, 2023 to 2023

Hannah Wilson's mural at a Durango brewery, completed 2023.

The signature line

Public Art Viewers (Incidental) (viewer passes)

while I ran it after I left (2023)
Celebrating Durango, Colorado's Beer History

I did NOT paint this mural. I’m not nearly that talented. My friend and collaborator Hannah Wilson painted this beautiful mural with her beloved mountain and flower-centered style to help turn this previously gray wall into a colorful masterpiece viewed by more than 7 million cars every year.

We worked together to get funding from the City of Durango’s Lodger’s Tax Arts and Culture Fund, which we used to bring together all five breweries in Durango (a town of 20,000): Carver Brewing (the oldest brewpub in the Southwest, second oldest in Colorado, owned by two of my best friends), Ska Brewing, Animas Brewing, Anarchy Brewing, and Steamworks Brewing. They all contributed to the mural costs.

The result is a piece of public art which we hope will make Durango more beautiful and coin the superlative: brewery capital of the Southwest.

What's in the ledger

Modeled social value (2026 USD)
$26,605
Capital raised
$11,175
Every dollar given became
$2.38

$26.6K of modeled value on $11.2K given

Years of impact
2023 to 2025
Tenure length
1 year
Data points
4
About this ratio

The ledger records dollars given for just one year of this venture's life, so the ratio is likely inflated: $26.6K of modeled value against $11.2K of recorded raise. I’ll continue to fill in data to resolve this.

What I built, and what it became

What I built What it became
through 2023 today
Dollars Raised $11,175 $11,175
Public Art Viewers (Incidental) 2,440,000 viewer passes 17,040,000 viewer passes x7.0

Every metric this Idea tracks

The numbers

Dollars Raised
$11,175

In pictures

The mural ribbon cutting
The mural ribbon cutting

Sources and confidence

Verified 1 Estimated 3
Where these figures come from

Every figure on this page is one row in the impact ledger: a value, a year, a source, and a confidence grade. Dollar figures apply that metric's locked multiplier, CPI-adjusted to 2026 USD; capital raised is reported on its own and never counted as social value. Read the full methodology .

Keep reading

The rest of the ledger.

Data refreshed Sep 24, 2026, 1:23 PM Mountain Time. Source: Notion Impact Ledger.